Being an artist is a beautiful creative gift that allows your imagination to translate into artwork. Countless times the creative process starts as a "hobby" then it transforms into something an artist can monetize.
When starting the journey to turn your craft into a profession, it can be challenging to define yourself amongst so many talented artists. The best way to start out is to find have your own story or visual signature. Nothing is new under the sun therefore the artists can draw inspiration from different things, it is important to take the inspiration and make it your own. Visual signature is crucial because people identify the artist's work first before they look at the name of the artist.
Taking your art career to the next level can be scary, especially when you don't know how the art market operates. The best way to be involved in the art market is by engaging with art content, art exhibitions, museums, art studios, auction houses and experimental art spaces. Exploring the art industry will broaden your knowledge of understanding where you fit in and who's your audience.
Once you have identified your positioning within the market. The next step would be to start engaging with people that can guide you through the journey. A lot of misconception about Art is the instant fame which is not true. Many professional artists have been practising for a very long time before they started breaking into the market. Art is a long beautiful game but it needs space for learning and patience. It is important to seek mentors or associates who have been in the art market to offer advice on any questions that you may have, this will move you closer to reaching your goal.
After you have found your niche market of spaces you want to consider collaborating and sharing ideas with. The next phase would be familiarizing yourself with the business aspect of art, this will assist you with understanding what you are offering as an artist. Thus, helping you find the perfect balance between your creativity and business.
The rise of the internet and social media has given artists the opportunity to expose their work to a broader audience. A website and social media presence are very essential.
There are a variety of online platforms, for example, build-in websites, blogs or building a website from scratch. This depends on how you want to communicate your creativity towards your audience.
The best option would be Art Inventory system software which already has the best plugins or user-friendly tools to get you going in managing the business side of your craft. Most Art Inventory software have a website integration which saves time and money on creating a website from the stretch.
Creating your craft is an essential part of your art business. Being able to sort out your administration and inventory is vital. The art software allows you to upload information once and it's saved on a cloud which gives you an opportunity to focus on other important parts of your creative career.
Since we have ironed out the ways you can start the journey. Let’s make a trip to the administration process of the basic things an artist has to provide within their portfolio, whether the portfolio is showcased online or presented in a pdf format.
Artist Biography which states who you are, where you from. An artist CV which includes art exhibitions, art collections, collaborations and commissions.
High-Resolution definition images, remember that this will be the first time the viewer will be seeing your artwork. The more accurate the image is to the actual work, the better the chances of a business transaction.
Artwork details, which includes the title of the artwork, medium what kind materials were used to create the artwork. Size/dimensions to give an idea of the scale of the artwork. Year of the artwork created is crucial because it gives the artwork an archival reference.
Artist Statement is an opportunity for an artist to clarify what their work means and reasons the work was created. The artist can further elaborate even on the uses of materials whether the artworks have a direct relation to the artwork itself.
An Art Inventory system is the best thing that has ever happened to the Art industry. It comes with so many benefits of managing your art inventory and with just a few clicks, you can create a catalogue, price list, invoices, shipping labels. Most of the inventory software’s have a website integrated system, which allows you to make any changes. Creating a portfolio is a breeze with just a few clicks. Try the free trial here https://artfundi.tech/
Written by Zanele Mashumi